Churches across the country are preparing to welcome thousands of families, longtime members, and first-time guests this Christmas season. And while ministry teams are working hard to create meaningful on-campus experiences, a clear and welcoming Christmas landing page remains one of the strongest tools to invite guests to participate in seasonal events and services.
A landing page often serves as a quick resource guide for first-time guests to your church during one of the busiest seasons of the year. It guides new guests and families, answers questions, and builds confidence long before they arrive on your campus. The churches highlighted below demonstrate how thoughtful digital communication creates a warm and simple experience for guests exploring Christmas services and events.
Make Christmas Service Times Easy To See & Understand
When people land on a Christmas page, the very first detail they look for is service times. If guests can see these quickly (without scrolling, digging, or clicking), they’re far more likely to plan their visit with confidence.
Peachtree Church (Atlanta, GA) excels in this area. Their Christmas landing page places service times front and center in a clean, easy-to-read way. This immediate clarity builds trust and helps guests make quick decisions.
Include Helpful “What To Expect” Details For Christmas Guests
This section is also a natural place to offer simple expectations about family services, kids’ ministry, parking, or arrival times. Peachtree models this through clear labels and brief descriptions of their family-friendly services, ensuring visitors know precisely what the environment will be like when they arrive.
Present Events & Seasonal Schedules In A Simple, Scannable Format
December is full of concerts, gatherings, holiday events, and Christmas Eve services. A well-structured events section allows guests to scan quickly and choose what fits their schedule.
Friendship Church (Prior Lake & Shakopee, MN) demonstrates this beautifully. Their Christmas page organizes events with simple titles, approachable descriptions, and clear pathways to learn more. Guests can quickly grasp what the church is offering without being overwhelmed by information.
Use Imagery That Reflects Real People & Real Community
Photos communicate warmth, belonging, and expectation long before guests read a single sentence. The strongest Christmas landing pages use imagery that captures authentic moments and real community life.
Immanuel Lutheran Church (Saint Paul, MN) excels in people-forward photography. Their Christmas visuals feature smiling faces and genuine moments of connection. These images help guests imagine themselves participating and reduce the distance between digital exploration and on-campus experience.
Support Multi-Campus Ministry With Organized, Location-Specific Details
For multi-campus churches, clarity becomes even more important during the Christmas season. Guests need simple pathways to find the campus closest to them and understand what each location offers.
Church at the Mill (South Carolina) provides one of the clearest examples of multi-campus communication. Their Christmas landing page features dedicated sections for each campus with service times, event details, and clear Call to Actions (CTAs). Their design minimizes confusion and supports both first-time guests and committed members navigating a full holiday schedule.
Keep Your Christmas Landing Page Focused & Easy To Navigate
A focused Christmas landing page highlights what guests need most: services, events, and essential details. Clean navigation ensures that people don’t feel overwhelmed or lost while exploring the page.
Memorial Drive UMC (Houston, TX) sets a strong example with easy navigation that allows visitors to jump directly to the section they need. Their page uses intuitive anchor links and clean section headers to guide guests smoothly through the content. Whether someone is looking for Christmas Eve services, family events, or holiday outreaches, they can find the right place with ease.
Clear Pathways Create Warm In-Person Experiences
A thoughtful Christmas landing page is both a communication tool and a ministry tool. When service times, event schedules, expectations, and campus details are presented clearly, families feel welcomed, prepared, and excited to participate.
These 5 churches show how intentional digital design and relational hospitality can work hand in hand to support meaningful engagement. Whether planning for Christmas, Easter, or any major ministry season, these best practices help churches create a welcoming invitation that reflects the warmth of their in-person ministry.
Empowering Churches With Integrated, Time-Saving Tools
Churches work hard during the Christmas season. They’re preparing services, coordinating volunteers, managing events, and caring for guests who may be walking through their doors for the first time. The weight of these responsibilities can make it difficult for staff to find moments to celebrate the season themselves.
That’s why several of the churches featured in this guide use TouchPoint Sites, a fully integrated website solution connected to TouchPoint Church Management Software.
When a church’s website, registration, communication, and data work together in one place, it removes countless administrative steps that normally slow teams down.
TouchPoint Sites helps churches:
- Keep all event details clear and consistent across platforms
- Simplify event updates, schedules, and registration in one place
- Make navigation easy for new and returning guests
- Support one unified digital pathway from website to database
When the digital side of ministry runs smoothly, church staff gain something invaluable: the time and emotional space to celebrate Christmas with their own families, volunteers, and communities.
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