Hayley Whitworth • Sep 25, 2023
In case you weren’t able to join us last week at Summit, TouchPoint unveiled our new logo!
For those of you who have done it, you know that the journey to landing on a new logo is no simple task. A lot of brainstorming went into selecting the right design that represents who we are as a company, our values, and how we want to be perceived in the church tech space. Here’s the why behind our new logo:
The overall “pin” shape represents an individual’s journey with Christ. We pride ourselves on offering solutions that will help keep a finger on the pulse of your congregation to know when someone is a first-time giver, connected, serving, disengaging, etc. Christ teaches us to go after the one, and TouchPoint’s shepherding tools help you measure individual engagement to encourage your churchgoers in their faith walk. This is the heart behind what we do.
Lastly, as we are a data company and some of TouchPoint’s tools for knowing your people lie in the reports, the three sections created by the “T” in the logomark symbolize a pie chart. We were founded inside of Bellevue Baptist Church, and much of our team is comprised of former church staff members or (current) volunteers. We have a passion for helping churches and ministries succeed, and it’s hard to plan for growth without first evaluating where you’ve been.
What do you think of the new logo? What does it mean to you? (Does the shape make you think of quotation marks, representing our communication tools?) We’d love to hear your thoughts! Feel free to reach out to firstname.lastname@example.org to share!